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      <image:caption>Ed with Madelline</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News + Insights - Ed Featured in PBS Hawai‘i Program Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News + Insights - Honoring Halapē: Reflections from John Cross at the Pacific Tsunami Museum - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News + Insights - Honoring Halapē: Reflections from John Cross at the Pacific Tsunami Museum - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News + Insights - Honoring Halapē: Reflections from John Cross at the Pacific Tsunami Museum - Make it stand out</image:title>
      <image:caption>John Cross</image:caption>
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    <loc>https://www.olsontrust.com/news-insights/impa</loc>
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    <lastmod>2025-12-02</lastmod>
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      <image:title>News + Insights - Impact - O Kaʻū Kakou</image:title>
      <image:caption>ʻO Kaʻū Kākou is a volunteer-driven nonprofit organization dedicated to supporting residents of the Kaʻū district on Hawaiʻi Island. The group organizes community events, assists kūpuna, maintains local facilities, and raises funds to improve quality of life. OKK is known for its strong grassroots involvement and commitment to preserving the Kaʻū community and culture.</image:caption>
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      <image:title>News + Insights - Impact - University of Hawaiʻi at Hilo</image:title>
      <image:caption>This image features two official logos representing the University of Hawaiʻi at Hilo. On the left is the UH Hilo institutional seal in red, showcasing Hawaiian iconography and traditional elements. Next to it is the stylized Vulcans athletics logo, depicting a bold red and black flame-like design forming the letter “V.” Together, these logos represent the university’s academic identity and athletic spirit.</image:caption>
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      <image:title>News + Insights - Impact - Pacific Tsunami Museum</image:title>
      <image:caption>The Pacific Tsunami Museum logo features a bold, stylized wave in deep blue with white accents, symbolizing the power of the ocean and the history the museum seeks to preserve. The name “Pacific Tsunami Museum” appears in bright orange lettering within the design, framed by an orange border. The logo represents the museum’s mission to educate the public about tsunami science, history, and preparedness.</image:caption>
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      <image:title>News + Insights - Impact - Edith Kanakaʻole Foundation Grant Presentation – ʻĪmakakāloa Heiau Support</image:title>
      <image:caption>A group of representatives stands together holding a grant check awarded to the Edith Kanakaʻole Foundation. The donation will support the care, restoration, and stewardship of ʻĪmakakāloa Heiau and the surrounding lands in Kaʻalāiki, Kaʻū. This moment reflects the ongoing commitment to preserving Hawaiʻi’s cultural heritage and strengthening community-led efforts to maintain the heiau as a living cultural, educational, and spiritual resource.</image:caption>
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      <image:title>News + Insights - Impact - Hawaii Keiki Rodeo Association</image:title>
      <image:caption>HKR is a statewide youth rodeo association dedicated to teaching and promoting rodeo skills, horsemanship, responsibility, and sportsmanship among Hawaiʻi’s keiki. The organization hosts rodeo events and competitions while preserving paniolo (Hawaiian cowboy) traditions and values.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66e4d53286517318a07f5bc3/1764699644490-5LW45KZ3IVZWS6W03MP4/Vision-To-Learn-logo.png</image:loc>
      <image:title>News + Insights - Impact - Vision To Learn</image:title>
      <image:caption>The Vision To Learn logo features a stylized pair of eyeglasses above the organization’s name in bold lettering. A curved line resembling a smile sits beneath the glasses, creating a friendly and uplifting design. The tagline “Focus on the Future” appears below the name, reflecting the organization’s mission to provide free eye exams and glasses to children in need.</image:caption>
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      <image:title>News + Insights - Impact - OK Farms Hawaii</image:title>
      <image:caption>OK Farms is a working farm in Hilo known for growing macadamia nuts, coffee, citrus, cacao, and other tropical crops. The organization also supports agritourism by offering tours, farm experiences, and events. They play a role in sustainable agriculture and local food production, partnering with the community and regional businesses.</image:caption>
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      <image:title>News + Insights - Impact - HILO BAYFRONT TRAILS First Groundbreaking Ceremony</image:title>
      <image:caption>A line of community members and leaders stands together outdoors holding shovels during a groundbreaking ceremony. They are smiling and lifting soil to commemorate the start of a new project.</image:caption>
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      <image:title>News + Insights - Impact - Pāhala Town Lighted Christmas Parade Committee</image:title>
      <image:caption>A large group photo featuring the Pāhala Town Lighted Christmas Parade Committee, families, and keiki gathered in front of a festive backdrop with Santa and Mrs. Claus. The image is framed with fireworks, confetti, and a golden border, with the message “Happy New Year 2025” displayed prominently. Additional text thanks the community for their support and highlights the 2024 Tree Lighting and Lighted Parade events, celebrating the spirit of togetherness in Pāhala.</image:caption>
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      <image:title>News + Insights - Impact - Magical Creatures of Hawaiʻi</image:title>
      <image:caption>A stylized black-and-turquoise logo featuring a winged goat standing on a circular shape beside a crescent moon and star. The design has a whimsical and mythical aesthetic, representing the organization known as Magical Creatures of Hawaiʻi.</image:caption>
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      <image:title>News + Insights - Impact - Palace Theater</image:title>
      <image:caption>Located in Downtown Hilo, the Palace Theater is a historic cultural venue offering movies, concerts, theatrical performances, and community events. Since 1925, it has served as a gathering place for the arts, helping preserve Hilo’s historic charm while promoting local talent and cultural programming.</image:caption>
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      <image:title>News + Insights - Impact - PBS Hawaiʻi</image:title>
      <image:caption>PBS Hawaiʻi is the state’s public broadcasting station, providing educational programming, locally produced stories, cultural documentaries, and community-focused media. As a nonprofit organization, it serves Hawaiʻi by promoting lifelong learning, showcasing local voices, and supporting civic engagement.</image:caption>
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      <image:title>News + Insights - Voices from our ʻOhana - Make it stand out</image:title>
      <image:caption>Thomas Anuhealii with ʻohana at Palehua</image:caption>
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      <image:caption>Thomas Anuhealii with Troy Keolanui at OK Farms</image:caption>
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      <image:caption>Thomas Anuhealii, Palehua Ranger</image:caption>
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      <image:title>News + Insights - Voices from our ʻOhana - Make it stand out</image:title>
      <image:caption>Thomas Anuhealii with John Cross at Olson Trust reservoir</image:caption>
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      <image:title>News + Insights - 100 Years of Mizuno Superette: A Centennial Celebration in Pāhala&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News + Insights - 100 Years of Mizuno Superette: A Centennial Celebration in Pāhala&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News + Insights - 100 Years of Mizuno Superette: A Centennial Celebration in Pāhala&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Founder - California Roots</image:title>
      <image:caption>Ed was born in San Diego in 1931 and raised in Southern California by his single mother. He took an interest in cars, especially fast ones.</image:caption>
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      <image:title>Founder - Superior Gunite</image:title>
      <image:caption>After a stint in the Marines, Olson worked his way up as a construction worker to becoming a contractor and specialized in Gunite (spray concrete). In 1956, at age 25, Olson used $500 dollars to start the Superior Gunite Company, which sprayed concrete for flood control and road projects. The company also made around 34,000 swimming-pool shells across the Sun Belt.</image:caption>
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      <image:title>Founder - A-American Self Storage</image:title>
      <image:caption>In 1973, Olson founded A-American Self Storage, which became one of the nation’s largest self-storage companies. At the height of its existence, Mr. Olson rapidly grew the business and A-American had over 100 locations.</image:caption>
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      <image:title>Founder - Coming to Hawaiʻi</image:title>
      <image:caption>Starting in the 1980s, Mr. Olson started visiting Hawaiʻi frequently - first ʻOahu and then the outer islands.  With the decline of the sugar industry in Hawaiʻi, he was able to acquire thousands of acres of agricultural land.</image:caption>
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      <image:title>Founder - O.K. Farms</image:title>
      <image:caption>O.K. Farms was founded, in 2002, with a mission to perpetuate sustainable agriculture in Hawaiʻi. Ed Olson and Troy Keolanui partnered to fulfill their vision of a diverse tropical fruit farm that is a part of their community for generations to come.</image:caption>
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      <image:title>Founder - Expansion in Agriculture</image:title>
      <image:caption>By the 2010s, Mr. Olson held over 15,000 acres of land in Hawaiʻi, mostly dedicated to agriculture. This included thousands of acres of macadamia nut orchards. In 2009 he purchased Hāmākua Macadamia Nut Company to process and sell the nuts. Then in 2012, Ka’ū Coffee Mill was built by Mr. Olson to provide Ka’ū coffee growers a place to process their coffee.</image:caption>
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      <image:title>Founder - Leaving a Legacy</image:title>
      <image:caption>On July 15, 2024, Edmund C. Olson passed away in his Hilo home, at the age of 93. He is remembered as the Boss, a decisive Leader, Philanthropist, loving Husband, Father, Grandfather, Uncle and Friend. His estate is held by the Edmund C. Olson Trust No. 2, with the mission to support sustainable agriculture, protect natural resources, and invest in Hawaiʻi’s people. Mr. Olson wished that this work continue to be done through the creation of a charitable foundation.</image:caption>
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